| Home | Who is in the Database? | How the Database is Updated | National and Major Market Counts | Creative Strategy | Contact Us |
|
|
|||||
|
Who
is in the Database? |
|
| Our MasterFiles consist of companies that meet the following individual industry criteria. These companies represent 65% of America’s annual marketing communication arts expenditures*. | |
 Advertising Agencies 5,000 Firms |
|
|
Billing over $1 Million |
| All
creative and print production staff including art/creative directors, art buyers, producers, copywriters and print production staff |
|
| Sr. management, advertising, sales, marketing, corporate communications staff | |
| 95%+ of the industry | |
Corporations 7,000 Firms |
|
| Over $100 million in sales | |
| Fortune & Forbes ranked companies | |
| Sr. management, advertising, sales, marketing, corporate communications staff | |
| In-house creative and print production staff | |
| Creative and production service buyers | |
| Special function qualifiers i.e. annual report, in-house publications | |
| 7,000 corporations out of a universe of 7 million companies | |
Publishers 900 Firms |
|
| Over $100 million in sales | |
| Sr. management, advertising, sales, marketing, corporate communications staff | |
| In-house creative and print production staff | |
| Creative and production service buyers | |
| Special function qualifiers i.e. annual report, in-house publications | |
| Top 900 from a universe of 15,000 | |
Magazines 900 Titles |
|
| Paid circulation of 50,000 + | |
| Sr. management, advertising, sales, marketing, corporate communications staff | |
| In-house creative and print production staff | |
| Creative and production service buyers | |
| Special function qualifiers i.e. annual report, in-house publications | |
| Top 900 from a universe of 25,000 | |
Graphic Design Firm 6,300 Firms |
|
| All staff including, partners, principles, designers and production staff | |
| 5+ staff = 95% of the universe | |
| < than 3 = 65% of the universe | |
Printers 3,300 Firms |
|
| Top 50% Sheet/Web commercial | |
| 19" Presses or over | |
| 4 to 6 color capability | |
| Senior management and sales staff | |
|
*
TrendWatch Creative 1998
|
|
|
|
|
773-525-1030 |
|
800-4ACCESS (422-2377) |
